‘I Feel Pretty’ stars Amy Schumer in her first PG-13 comedy.
In a surprise twist, Amy Schumer’s new comedy, I Feel Pretty, is catching up with box-office leaders A Quiet Place and Rampage, according to early Friday returns.
While estimates vary, most show I Feel Pretty overtaking Dwayne Johnson’s Rampage for the weekend with a debut in the $17 million-$20 million range. That’s ahead of prerelease, which had suggested a $13 million-$15 million debut for I Feel Pretty.
From STX Entertainment and Voltage Pictures, I Feel Pretty could even find itself in a close race with A Quiet Place for No. 1. Paramount’s A Quiet Place, now in its third weekend, is one of the year’s biggest hits so far, sporting a domestic total close to $110 million. New Line’s Rampage looks to fall 54 percent or more in its second weekend, despite Johnson’s star status.
Despite tracking, STX believed there was room for upside for I Feel Pretty if femmes turned out in force. The movie is rated PG-13, compared with a more restrictive R for Trainwreck (2015) and Snatched (2017), which debuted to $30.1 million and $19.5 million, respectively.
Voltage Pictures financed the $32 million film, with STX acquiring U.S. rights for $15 million.
In the movie, directed by Abby Kohn and Marc Silverstein, Schumer plays a woman who believes she looks like a supermodel after bumping her head in a spinning class. The movie’s current score on Rotten Tomatoes is an unenthusiastic 37 percent. I Feel Pretty co-stars Michelle Williams, Rory Scovel, Emily Ratajkowski, Aidy Bryant, Busy Philipps, Tom Hopper, Naomi Campbell and Lauren Hutton.
Schumer has responded to criticism from some on social media that the movie’s trailer encouraged body shaming by saying that her character suffers from low self-esteem and that I Feel Pretty sends a positive message.
I Feel Pretty’s Friday gross of $5.5 million-$7 million will include $1 million in Thursday previews.
Fox Searchlight’s Super Troopers 2 — a follow-up to the 2002 cult hit — actually beat I Feel Pretty on Thursday night with $1.4 million in previews.
Super Troopers 2, which had been tracking to open to a modest $6 million, is also coming in well ahead of expectations. Based on early matinee returns, the comedy could gross anywhere from $10 million-$15 million.
The sequel was written by and stars the Broken Lizard comedy troupe, including director Jay Chandrasekhar, Brian Cox, Kevin Heffernan, Steve Leme, Paul Soter and Erik Stolhanske. The first film launched to $6.2 million domestically.
This time out, the oddball troopers attempt to resolve an international border dispute between the U.S. and Canada. The movie’s Rotten Tomatoes score is presently 33 percent, compared with the first film’s 35 percent. Super Troopers 2 was financed by a crowd-funding campaign that raised a hearty $4.4 million.
Codeblack’s and Lionsgate’s thriller Traffik, the weekend’s third new offering, is pacing to bow to $4 million after grossing $225,000 in previews, in line with expectations. Directed by Deon Taylor, the R-rated pic revolves around a couple (Paula Patton and Omar Epps) who are terrorized by a biker gang at a remote country getaway. Traffik is playing in 1,046 theaters.
April 20, 12:30 p.m. Updated with revised weekend estimates.