Box Office, Business, Fandango, Movies, THR Online, USA

Fandango Launches Rewards Program in Advance of Summer Box Office

The move comes as monthly movie ticket subscription service MoviePass continues to grow.

Online movie ticketing service Fandango is launching a first-ever rewards program that will allow members to amass points before redeeming a $6 credit that can be used for a movie ticket or other Fandango offerings.

Fandango announced the program in advance of the summer box office, which kicks off this year with the release of Avengers: Infinity War on April 27.

It also comes amid the continued growth of MoviePass, the controversial movie theater subscription service that allows consumers to see one movie a day for as low as $6.95 a month.

“We’ve built an expansive movie ecosystem at scale that we will mobilize for our Fandango VIP+ rewards program, helping drive advance ticket purchases and incremental sales for our exhibition and studio partners,” Fandango CMO Adam Rockmore said in a statement.

To participate in the Fandango VIP+ rewards program, a ticket buyer needs to be a member of Fandango’s free loyalty program. Members will receive 150 points for every movie ticket purchased. Once they’ve amassed 600 points, they’ll receive a $6 discount code that can be used toward future movie ticket purchases, digital movie purchases and rentals on FandangoNOW or movie merchandise offered by Fandango.

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