The rapper dropped his latest music video at 4:44 p.m. ET Friday.
At 4:44 p.m. ET on Friday, Jay Z unveiled the visuals for his poignant track “4:44” on Tidal. Instead of delivering a traditional video, Hov uses a variety of clips to piece together his eight-minute-long montage.
First, he unearths footage of a young boy singing Nina Simone’s “Feeling Good.” After that, he segues into a clip of Eartha Kitt’s 1983 documentary All by Myself: The Eartha Kitt Story. During that segment, Kitt candidly speaks on the meaning of love and compromise.
Then, things get weird when a slew of viral clips find their way into Hov’s apologetic plea to his wife, Beyonce. Jay manages to lighten the mood afterward when he treats fans to concert footage of the couple performing “Drunk in Love.” Finally, the closing moments of “4:44” capture daughter Blue Ivy beaming with joy in an previously unreleased video.
The clip for “4:44” serves as the second video from Jay Z’s 13th album, also titled 4:44. Last week, he released the animated visual for “The Story of O.J.” Earlier Friday, Jay Z made 4:44 available on all streaming platforms except Spotify. He also released a physical copy of 4:44, which includes three bonus tracks.
Watch “4:44” below.
This story first appeared on Billboard.com.