Discovery Channel, Television, THR Online, USA

Discovery Promotes Marketing Exec Josh Kovolenko to Senior VP


Kovolenko, who handles marketing strategy and operations for Discovery Channel, Animal Planet and Science Channel, will relocates to Los Angeles as part of promotion.

Discovery has promoted Josh Kovolenko to senior vp marketing strategy and operations for Discovery Channel, Animal Planet and Science Channel.

In his new role, Kovolenko will oversee the marketing strategy and partnership group, the marketing production team and the marketing on-air operations for all three networks. He also will relocate from Silver Spring, Md., to Los Angeles in September and continue to report to Lara Richardson, group executive vp marketing at Discovery Channel, Animal Planet and Science Channel.

“Josh is an incredible leader, and one of the hardest working people I’ve had the pleasure to work with,” Richardson said. “I am overjoyed to have his knowledge and skill set across all three nets.”

Kovolenko joined Discovery in March 2008 as a member of the global events and brand activation team, producing many of the network’s most high-profile events, including the annual upfront presentation, MIPCOM and MIPTV, in addition to working on the launch of Planet Green and other companywide initiatives. He joined Discovery’s internal creative agency the following year.

He has spent the past four years leading the marketing strategy team and has played a key role in managing the Emmy-winning Shark Week marketing campaign, Harley and the Davidsons and the global marketing rollout of Racing Extinction.

Kovolenko also has helped lead the team to form partnerships with the MLB Network, Marriott Hotels, Southwest Airlines, Great Clips, Cold Stone Creamery and more.

Before joining Discovery, Kovolenko worked for AOL for nearly five years managing brand sponsorships and events.



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