Billboard, Business, Music, Prince, Tech, USA, Vevo

Prince Music Videos Now Streaming on Vevo


The clips are the latest in a string of releases since the singer’s death.

In the years leading up to his passing, Prince was notorious for his attempts to scrub the web of his iconic music videos. But many music videos and performances — like “When Doves Cry” and “Take Me With U” — will now live on the net through Vevo, the streaming platform announced today.

Vevo has racked up a number of MTV classics available immediately for watching on The Purple One’s Vevo page, including music videos like “Let’s Go Crazy” and live performances of “Baby I’m a Star,” “I Would Die 4 U” and others. The site had also published a feature honoring the pop star after his death last spring, honoring the singer as a “legend” and “guiding light.”

The Rock and Roll Hall of Famer passed away on April 21, 2016, leaving ownership of the rights to his estate — including a “vault” of unreleased music and other recordings — up for court debate. But the new Vevo page is the latest in a string of Prince releases since the singer’s death.

In late June, NPG Records/Warner Bros. dropped a reissue of Prince’s Purple Rain — its first remastering since the album’s debut in 1984 — which re-entered the Billboard 200 at No. 4.

Earlier that month, the unreleased track “Father’s Song,” now part of the reissue, was made available for streaming on Spotify.

This story first appeared on Billboard.com.



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